The End of SEO as We Know It w/ Mike King (MKE DMC 1st Anniversary Kick-Off Party)

MKE DMC is turning 1, and we're bringing in someone pretty dang cool to kick off the celebration.

Mike King is one of the industry voices we can't stop talking about. 

In 2024, he helped break the Google Leak that shook our SEO worlds. He recently launched SEO Week—already buzzing as THE SEO conference of 2025—and unveiled his debut book, The Science of SEO. 

Mike has been spilling tea and sharing expertise for many years. Now he's bringing those unfiltered takes directly to Milwaukee to discuss The End of SEO as We Know It.

And because it's our birthday (and Mike is just a super rad person), he's cooking something extra special for the MKE DMC community (Hint he's also a rapper). 

This is the kind of intel you want to hear in person, not read about on LinkedIn the next day.

Come help us mark one year of Milwaukee's IRL marketing club. 

This is precisely the kind of night that makes people say, "WaIt, tHiS hApPeNs In MiLwAuKeE?"

Agenda

• 5:00pm - Hang out, mingle, happy hour
• 6:00pm - The End of SEO as We Know It w/ Mike King (Generative AI & it's implications on search engines)
• 7:30pm - 🎤 🎵 Mic King Live Set w/ DJ

Session: The End of SEO as We Know It
The rise of generative AI, retrieval-augmented generation (RAG), Google's Helpful Content Updates, and AI Overviews is fundamentally reshaping search—and with it, the entire discipline of SEO.

As AI-generated content proliferates, Google faces a core challenge: it cannot reliably detect AI-generated content at scale. Instead, it leverages user interaction signals in context to assess content quality, using behavioral patterns and engagement metrics to infer trustworthiness, originality, and value. To adapt, SEO is no longer just about optimization—it’s about Relevance Engineering: structuring content ecosystems that align with AI-driven ranking mechanisms, ensuring that brands remain the most authoritative sources for their domains.

This session will provide a roadmap for navigating AI-driven search disruption, helping marketers and brands move beyond traditional SEO tactics and embrace Relevance Engineering—ensuring they remain discoverable, authoritative, and indispensable in an era where AI shapes the future of search.