How to Make Your Content Understood by AI Using Schema Markup & Content Knowledge Graphs (April 2025)

Description

As search technology evolves with AI and large language models (LLMs), SEOs must embrace semantic SEO to stay ahead. But how can you ensure your content is fully understood by search engines? In this session, we’ll discuss how digital marketers and SEOs can leverage Schema Markup to build a reusable content knowledge graph and help search engines / LLMs foster a more accurate understanding of your content. You’ll learn about:

• The Importance of Content Knowledge Graphs
• Ways for SEOs to Disambiguate the Entities on their Site
• Best Practices for building a Content Knowledge Graph using Schema Markup
• Use cases for Schema Markup and Knowledge Graphs Beyond SEO

By the end of this session, you’ll be equipped with the actionable steps to make your content more semantic and prepare your site for AI-driven search.

‍

Agenda

• Happy hour @ 5pm
• Session w/ Martha starts @ 6pm
• Post-session mingle @ 7pm-ish

‍

RSVP Info

RSVP form will open on March 19, 2025. If you want to RSVP super early, just send us a note at hello@mkedmc.org.