Marketing Incrementality in Advertising: Theory and Application - January 2025

• Happy hour @ 5pm
• Session starts at 6pm

What would happen to your company’s sales if you stopped all your advertising? Or maybe just shut down your Meta campaigns? Scary thought? Marketing incrementality measurement can help answer these questions.

If these questions intrigue or terrify you, please join us for a lively session on the concept of marketing incrementality —what it is, why it matters, and how it can guide you to a more efficient and effective advertising and marketing strategy. In this session, Chris Hofmann will explain the growing importance of incrementality, the differences between MTA, MMM, and incrementality measurement, common use cases, and real-world examples of incrementality at work. 

Whether you’re looking to justify and grow your marketing budget, refine your media mix, or just gain a firmer grasp on marketing “Truth”, this event will provide practical insights and strategies you can apply to your business and marketing strategy.

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