Incrementality in Advertising: Theory and Application - January 2025

• Happy hour @ 5pm
• Session starts at 6pm

Join us for a deep dive into the concept of incrementality—what it is, why it matters, and how it can guide smarter, more effective advertising decisions. In this session, Chris Hoffman will break down the fundamentals of measuring true impact versus baseline performance, explore common testing frameworks, and discuss real-world examples of incrementality at work. Whether you’re looking to justify your marketing budget, refine your targeting, or simply understand how to link ad spend to genuine outcomes, this event will provide practical insights and strategies you can apply in your own campaigns.